Consistent with this vision, Lonardi is inspired to become a managerial embodiment of the MW, not focusing exclusively on the aspects related specifically to wine itself and its tasting, but delving deeper into research, development, planning and organization. “Wine is not just swirling a glass, tasting, guessing the origin and posting on social media,” explains the new MW. “Wine is also thinking about its stylistic, economic, social and productive future. Wine is a dialogue with winegrowers, with salesmen and with entrepreneurs (…). Wine is the ability to listen not only to what is in the glass, but also to the market and the consumer.”

This is the approach that Lonardi already tested at Angelini Wines & Estates during his MW journey. He will continue to apply and utilize this approach following his MW certification. “Now, with the title of MW, I would like to give even greater focus to stylistic planning, managerial organization and commercial aspects of the fine wines project at Angelini Wines & Estates.” Tackling and completing such a gruelling training course leads to acquiring discipline and rigorous methodology that – beyond the obvious expertise gained – will immediately impact and inspire the entire Italian wine industry.

The full interview is available on the Italian Wine Podcast website: https://bit.ly/44n8F3N. An interview transcript is also available on the Italian Wine Podcast blog.

About: The Italian Wine Podcast: Cin Cin with Italian Wine People! launched in 2017 as a project dedicated exclusively to the Italian wine world. The program uncovers the unique world of Italian wine in conversation with some of its key protagonists. Under the umbrella brand of Mamma Jumbo Shrimp, Italian Wine Podcast aims to inform, educate, and entertain listeners with content for wine professionals and casual listeners alike. The only daily wine podcast in the world, content includes wine business, food & travel, diversity and inclusion, wine producers, science, and marketing and communication. Italian Wine Podcast is available on SoundCloud, iTunes, Spotify, Stitcher, XimalayaFM (for China), and on the official website. It now boasts over 1400 recorded episodes with a growing online following of nearly 6 million listens. Donations to the show are welcomed and help fund a portion of the show’s equipment, production, and publication costs. To advertise on the show, please request a prospectus and/or customized advertising plan from [email protected]. Cin Cin! 

Media Contact

Italian Wine Podcast Media Team, Just Do The Work, 0458101447, [email protected], https://www.italianwinepodcast.com/

SOURCE The Italian Wine Podcast