butter LONDON Jelly Preserves Strengthening Treatments

“The timing of the launch gave consumers that were either home-bound or reluctant to return to a salon, a professional solution to treat the look of damaged nails while providing a beautiful on-trend pop of color.” says Julie Campbell, EVP and Chief Marketing Officer.

ATLANTA (PRWEB)
July 06, 2023

Feel good beauty brand butter LONDON is celebrating the 3-year anniversary of their brilliant Jelly Preserve Strengthening Treatment—the first jelly-inspired nail treatment to hit the market. Jelly Preserve nail treatments offer nail-loving benefits while providing a trendy and ultra-glossy jelly colour and have continued to be a bestselling product for the brand.

“We launched the Jelly Preserve Nail Strengthening Treatment category at the height of COVID,” says Julie Campbell, EVP and Chief Marketing Officer. “The timing of the launch gave consumers that were either home-bound or reluctant to return to a salon, a professional solution to treat the look of damaged nails while providing a beautiful on-trend pop of color.”

The success of the revolutionary Jelly Preserve collection started a major trend across manicures as jelly nails have continued to gain popularity since their launch in 2020. The Jelly Preserve treatments have sold out 5x on the butter LONDON website and are still a top seller for butter LONDON 3 years later. The Jelly Preserve Strengthening Treatment lacquers are available in four different punchy, easy to wear shades:

• 
  Strawberry Rhubarb Jelly Preserve Strengthening Treatment- Sheer Pink With Calcium (helps strengthen nails)
• Victoria Plum Jelly Preserve Strengthening Treatment- Sheer Purple With Acai Berry (antioxidant rich)
• Bramley Apple Jelly Preserve Strengthening Treatment- Sheer Teal With Olive Oil (helps strengthen nails)
• Orange Marmalade Jelly Preserve Strengthening Treatment- Sheer Orange With Argan Oil (helps strengthen nails)

Thanks to the nail pampering formula found in Jelly Preserve, these nail treatments help keep nails looking strong and healthy with noticeable improvement in appearance and brittleness after only 10 days. Formulated with a nail-loving blend of Hydrolyzed Vegetable Proteins, Acai, Tea Tree Oil, Arginine, and Vitamin E, these 10-Free multitasking tinted nail strengtheners deliver continuous, all-day benefits to dry, brittle nails for a healthier-looking manicure.

“Argan Oil is an emollient that helps to support the skin barrier and the nail plate. It also has antioxidant properties because it is rich in Linoleic Acid and Vitamin E,” says Board Certified New York Based dermatologist Dr. Hadley King. “Jelly Preserve treatments are also formulated with Bamboo Extract, which is rich in Silica and Biotin to help to strengthen the nail.”

To wear Jelly Preserve, apply one coat of the Strengthening Treatment to clean, dry nails for an ultra-sheer look, or layer two to three coats to increase the pigment for a deeper colour.

As always, all butter LONDON Nail Lacquers and Treatments are gluten-free, paraben-free, and always cruelty-free. The 10-Free formula does not contain Formaldehyde, Formaldehyde Resin, DBP, Toluen, Camphor, Ethyl Tosylamide, Xylene, or TPHP for Feel Good Beauty® you can trust!

To learn more about the fan-favorite Jelly Preserve Strengthening Treatment and other bestselling beauty and nail products, visit butterlondon.com.

About butter LONDON

Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. The trailblazing luxury approach—fueled with a skincare-inspired ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail care brand. Today, we create fun, imaginative, good-for-you makeup, body, and nail care products using the same ingenious Crafted with Skincare™ approach to formulations. Our nail collection is 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA, and triclosan. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust.

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