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Amid much speculation, Apple on Monday (Sep 9) launched its flagship iPhone 16, built for generative artificial intelligence. The new smartphone comes with a 6.1-inch display for the base variant and a 6.9-inch for the iPhone 16 Plus.
The iPhone 16 is powered by the new A18 chip which features a Neural Engine that is twice as fast and an upgraded memory subsystem with 17 per cent more bandwidth. Apple has provided a new action button that was not present on previous iterations of the iPhone.
The devoted button can be used to click quick snaps and can also be held down, in order to shoot videos. The button uses Apple’s trademark Taptic Engine to recognise swipes and the level of pressure being applied for different features.
The pro variant of the iPhone has a 48-megapixel fusion camera, featuring second-gen quad-pixel sensor that eliminates shutter lag in ProRaw and HEIF photos. Additionally, the A18 chip allows the pro models to support advanced media capabilities such as ProRes video recording and faster USB 3 transfer speeds. Users can also shoot 4K 120fps videos.
Apple’s AI offering
However, cornerstone of the new iPhone offering is the Apple Intelligence that the Cupertino-based company has been teasing for the last few months.
“We are thrilled to introduce the first iPhones designed from the ground up for Apple Intelligence and its breakthrough capabilities,” Apple chief executive Tim Cook said at the “It’s Glowtime” event at the iPhone maker’s Silicon Valley headquarters.
According to Cook, Apple Intelligence is now more natural, intuitive, and smarter than before. Meanwhile, Siri will have on-screen awareness.
The first set of features in beta will launch in US English next month. Support for Chinese, French, Japanese, and Spanish will be coming next year while no information has been provided about Indian languages.
The new iPhone 16 will also be equipped with visual intelligence enabled by the new camera control.
Apple would be hoping that its bet of marrying AI with iPhones pays off as the smartphone accounted for roughly 60 per cent ($39 billion) of the company’s revenue last quarter. Apple is only just coming out of a long sales slump as users increasingly stick with older models longer.
(With inputs from agencies)
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