To celebrate India’s 75th Independence Day this year, Amazon.in has announced its association with the ‘Har Ghar Tiranga’ campaign, the clarion call from the Prime Minister of India for every house across India to hoist the National Flag from August 13 to 15. Celebrating national pride this year, the campaign is directed at transforming the relationship with the Tricolor from formal and institutional to personal; and invoke a sense of ownership in the people and to celebrate Azadi ka Amrit Mahotsav in the spirit of Jan Bhagidari (community participation). Amazon.in through its wide reach across the expanse of the country is delivering these flags to all serviceable pin-codes across India.
The specially curated store front will support the unique initiative by creating awareness about the history of our National Flag, changes in the flag code as well as do’s & don’ts of handling and hoisting the national flag.

Special offers for customers
Customers will also be able to take a specially curated quiz to test their knowledge about the Indian flag driving education on the flag code, encouraging customers to purchase and hoist the Indian flag at their homes. The store front will also feature select offers for the customers who can access the store front from multiple touchpoints across the site i.e., on the homepage, in the game center, through category pages as well as social media channels such as Twitter, Instagram, and Facebook.
Commenting on the initiative, Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, “It is a great honour to be a part of the celebrations for 75 years of India’s independence and contribute to the ‘Har Ghar Tiranga’ campaign. We are excited to support the Government of India in this special initiative and are curating a special feature an ‘Independent Spirt of India’ theme and stories of our SMB sellers on 15th Aug. We are delivering all flags purchased across our network, and whether our customer is in Ladakh or in Kanyakumari, our trained delivery staff will get selected products delivered to their home within a day. Our delivery partners have been trained on the proper handling and delivery of the national property. At Amazon, we continue to fulfill our customers’ needs and are especially excited to partner in this bringing this symbol of our pride to all our country’s citizens.”