Malia Ward and Juli Hernandez in JOLYN Surf

“While JOLYN was founded as a brand for competitive swimmers, surfers have always appreciated our swimwear for its durability and the fact that it stays put,” said Mondy Herndon, CEO of JOLYN. “JOLYN Surf allows us to support the athlete through their athletic journey for any water-based activity.”

HUNTINGTON BEACH, Calif. (PRWEB)
March 21, 2022

JOLYN, the women-led swimwear brand known for its durable swimwear, today announced JOLYN Surf, the brand’s first surf collection under the namesake. The Spring 2022 JOLYN Surf collection, available March 21st on JOLYN.com, utilizes sea-flex fabric consisting of recycled fibers (recycled fishing nets and other discarded nylon). The UPF 50+ suits, surf-tested to ensure a no-slip fit, range from $36 to $86.

JOLYN makes long-lasting swimwear that provides unique styles made for performance. After a successful capsule collection with Eryn Krouse, the brand is kicking off its inaugural surf collection, consisting of four bikini top silhouettes, four bottom shapes, a strappy one-piece, and a surf suit. The color palette offers four richly pigmented earth tones inspired by the natural beauty of the coastline (Amethyst, Aspen, Sahara, and Sky), a classic Black offering, and two prints (violet-toned tie-dye pattern, Revolve, and Wild – an abstract floral print).

JOLYN Surf ambassadors now include professional surfers world-ranked Courtney Conlogue, Tia Blanco, Maila Ward, and Juli Hernandez, as well as Elizabeth​​ Sneed known as @CurvySurferGirl. JOLYN athlete endorsements include two-time Gold Medalist and Forbes 30 under 30‘s Ashleigh Johnson, three-time Olympic Gold Medalist and FINA award winner, Maggie Steffens, Gold Medalist and three-time NCAA Champion Oliva Smoliga, five-time Paralympic medalist and ESPY award winner Mallory Weggemann, and Influencer and Paralympian Haven Shepherd, among others. The brand also works with over 25 collegiate athletes across seven disciplines.

“While JOLYN was founded as a brand for competitive swimmers, surfers have always appreciated our swimwear for its durability, comfort, and the fact that it stays put,” said Mondy Herndon, CEO of JOLYN. “JOLYN Surf allows us to support the athlete, or novice, through their athletic journey for any water-based activity. Our new collection is just as durable as our original swimwear, but with new sustainable fabrications and fashion details. The suits are perfect for any active aquatic sport including surfing, wakeboarding, water skiing, SUP, and kayaking.”

In celebration of the launch, the brand will host a JOLYN Surf launch event at their Huntington Beach flagship store (150 5th St #100, Huntington Beach, CA 92648) on Saturday, March 26th from 11 am to 6 pm featuring giveaways throughout the day. JOLYN is available at JOLYN.com, SwimOutlet.com, and Amazon.com.

About JOLYN

JOLYN is an athletic swimwear brand created by women for women – inspired by active women of all shapes, sizes, and abilities. JOLYN is the go-to swimsuit and bikini for any active water sport not only because of its excellent fit, but also because JOLYN swimsuits are made to last. With a mission to protect the world we wander (and swim), JOLYN uses sustainable fabric which ensures each suit can withstand the intensity of athletes and active women day after day and season after season. Offering perfectly fitting swimsuits in colors and prints as unique as the women who wear them, JOLYN’s one-piece suits and bikinis have been thoughtfully designed with details such as adjustable tie back tops, drawstring bottoms and high-grade elastic to ensure they always stay put.

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