While the foldable market isn’t growing at the pace most expected, Samsung isn’t wasting time taking advantage of the lack of competition in the market. Samsung Gulf Electronics today announced that the Galaxy Z Fold 3 5G pre-order rollout phase was a huge success across the UAE.

Between August 11 and September 9, pre-orders increased by 8x compared to 2020 when the previous generation was released, with Samsung’s value market share in the UAE in the overall smartphones category amounting to 41% in H1 2021. That being said, Samsung has not provided exact numbers on pre-orders during both time periods.

“The response from UAE consumers during the pre-order phase is testament to Samsung’s expertise in developing cutting-edge technologies”, said Osman Albora, Senior Director – Mobile Division, Samsung Gulf Electronics. “An increase of 8x shows that we are cementing our market position by ensuring high customer satisfaction in the tech and innovation domain by going beyond the limitations of a traditional smartphone. We are delighted with the Galaxy Z Fold 3 5G’ response nationwide, and we look forward to enabling mobile experiences so users can do things they couldn’t do with an ordinary smartphone.”