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Netflix Partners With Microsoft for New Advertising-Backed Option

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Netflix Partners With Microsoft for New Advertising-Backed Option

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Netflix said it chose Microsoft to help launch a low-cost, advertising-supported streaming plan, a surprise move that gives a major boost to the tech giant’s growing ad business.

Netflix said in April that it was looking to give consumers an ad-supported option to help boost subscription growth and generate a new stream of revenue. In the March quarter the company posted its first loss of subscribers in more than a decade.

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