Talking about the importance of UI/UX design for mobile apps is inevitable in today’s world. There are hundreds of thousands of mobile applications in the Play Store and there are several apps built for the same purpose. But one is always chosen over others.
But have you ever thought why?
Simply put, people look for something that is both visually appealing and easy to use. To make your app more engaging and successful, the UI/UX design is the need of the hour.
Let us take you into the heart of the topic!
The household names like Apple, Samsung, Google, Facebook have been investing in user interface and user experience design to improve user satisfaction. As a result, these companies remain ahead of many other competitors.
Being at the top of the market, these companies keep pushing their mobile interface and user experience harder and harder. And they have been doing it because they were well aware of the future.
When it comes to Return on Investment (ROI),
“Every dollar spent on UX brings between $2 and $100 dollars in return.” (Source: Fast Company)
So there is no doubt that your digital product needs a great UI/UX design solution.
Growth Of Mobile Users
A few years back, the desktop was the ultimate tool people used for browsing multimedia contents including conducting regular businesses. But in recent years, the scenario has changed and more and more people are using mobile devices to get their work done.
According to Statista, back in 2015, mobile devices drove 31% of total web traffic which has hit 54.8% in 2020.
The ongoing pandemic is even contributing to the staggering growth of mobile traffic. More interestingly, CNBC report says that-
“Almost three quarters (72.6 Percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.”
We can say without hesitation that the mobile phone is the future and UI/UX design for mobile apps, in particular, is a must.
What Are UI And UX?
In most cases, UI and UX are misunderstood and considered similar. But they are quite different and have distinct features.
UI stands for ‘User Interface’, while UX stands for “User Experience”.
In short, UI is the graphical layout that consists of all the graphical elements including buttons, images, effects, colours, etc. The entire interface is designed to facilitate users to interact with the products. So, we can say that UI designers are apparently in charge of deciding how the interface will look.
On the other hand, UX design determines how users interact with the interface. They are the designers who decide how the interface should operate. To make it simpler, UX design puts the question and the solution on the table if the interface is easy or difficult to engage users.
Mobile UI/UX VS Desktop UI/UX
Let’s face the differences.
Mobile and desktop both are different and so should their UI and UX be. Till now, websites are more desktop centred. Even a lot of business owners avoid this issue.
Between mobile and desktop, there are a lot more differences including screen size, type of application and loading speed. On a desktop, the User Interface comes with clickable elements. On the other hand, mobile phone is adaptive to tappable elements.
‘Less taps = more usability’ is an equation for UI/UX design that needs to be followed for both mobile and desktop devices. Since mobile users are rapidly increasing, mobile should be your priority.
Though we are talking about UI/UX design for Mobile apps, yet your web application should also be more adaptive to mobile devices with better UI/UX design.
Importance Of UI/UX Design For Mobile Apps
There is a lot of competition in the business arena. To stand out and survive in the market, your digital product must pass the test of user experience. No matter how great your app is regarding its functionalities, if it fails in the design part, your business may not see the lights of success. So, it is important to invest in the best UI/UX design for mobile apps to increase profitability.
Improves Customer Satisfaction
The goal of UI/UX design is customer satisfaction.
Users never settle before something catches their eyes. In this infinite digital world, you only have a few seconds to create your first impression. A strategically designed mobile app is a gripping element to take your users further. The more it satisfies the user, the more you get your return on investment.
90% stop using apps due to poor performance.
Design contributes to 94% of the first impression.
Therefore, it is important to create a compelling user interface design driven by real data.
Navigates To Higher ROI
ROI from all expenditures is highly dependent on an aesthetic UI/UX design for mobile apps. The apps that are not well designed, complex to use, lack proper navigation, are losing business for sure.
All the successful digital products have already invested in UI/UX design and continue to do so. The UI/UX design not only navigates to higher ROI for the particular investment, but it also increases the ROI from other marketing approaches.
Having a great UI/UX design can also help you generate potential leads, many of whom will eventually convert to customers.
Build Brand Loyalties
By investing in great UI/UX design services, you literally help your business to build brand loyalty.
9 out of 10 consumers would purchase from your brand again if they had a great mobile brand experience.
Good brand loyalty means a lot and helps your brand to grow further even without any paid campaigns.
There are several reports that say, “75% users judge the credibility of your brand depending on the overall aesthetics.” (Source: Stanford Web Credibility Report)
A great user interface makes your digital product consistent in user experience and that is very important. Every single point here is interconnected and as a whole, it contributes to building credibility. Give your users or customers a product that they can rely on.
In this process, UI/UX design plays the most vital role. A better UI design for mobile app introduces consistency that comes with a similar interaction process everywhere to complete different tasks. It improves useability which makes your customer comfortable with your brand.
Save Time And Cost
A business can only increase its profit margin if it saves time and cost.
You might have a question, how does UI/UX design saves time and cost, right?
A great UI/UX design for mobile apps helps you in reducing a huge digital campaign cost. If your app is eye-catchy and people love the interface on the first impression, they are going to recommend it to others. The recommendation does much better than paid campaigns.
Similarly, when you strategically design your app, it is less likely to have development related issues. Eventually, it helps you save the maintenance cost and time.
To wrap it up, in today’s world UI/UX design for mobile apps is of huge importance. It helps to boost customer satisfaction, builds brand loyalties, and eventually improves your ROI. Since mobile users are rapidly increasing, businesses should invest in UI/UX design for mobile apps.