1. Know your customers: This is business 101. Know who your target audience is, and figure out where they like to hang out. Many business owners don’t take this step seriously and end up wasting a lot of their time and resources on marketing that doesn’t convert. Some of the best tips include offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts.

2. Master SEO: As the e-commerce platform economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. That means it will be more important than ever to stay on top of SEO in order to stand out from the competition. Connecting with a skilled SEO will help you stay competitive in the long run. However, you do need to take this principle seriously. If you can figure out where your marketing dollars are going to produce the greatest return on investment, you’ll have an easier time bringing in a steady stream of leads.

3. Find the right software for your business: As a business owner, you need to have the depth of vision to see potential issues before they even come up. For many e-commerce platform business owners, the software is something that needs to be addressed and evaluated on an ongoing basis, because it’s really foundational to the entire operation. Security concerns, scalability, usability, marketing tools and other factors have to be taken into account when you’re looking for the right software to rely on. This is where Southtech’s EasyComm comes in.